Brief.
Create a new visual identity for DJ La Fleur.
Solution.
It was important for Dj La Fleur that the visual identity would represent her personality and experience in life. She explained here background as a pharmacist and the fascination of substances and mixtures, another big impact in her life is the love of nature and the Scandinavian forest.
I developed this visual identity with the name Power plant, it would mirror substances mixing together in symbiosis to create something else.
I created a logotyp for La Fleur based on her surname which is flower in French and her love for nature, i applied a substance visual identity to the logo for representing a dynamic artist with a solid core.
Font was created for La Fleur for marketing in printed and digital media
